/* IA Sans Visage — direction : carnet de production d'un studio. Papier, encre, point REC rouge,
   surlignage jaune repris des sous-titres de nos vidéos. */
:root{
  --paper:#f4f1ea; --surface:#fbf9f4; --sunk:#ebe7dd; --ink:#141414; --ink-2:#2b2a27; --muted:#625d54;
  --rule:#d8d2c5; --rec:#e5482d; --rec-ink:#b8331c; --hl:#f2c14e; --ok:#2f7d4f; --ko:#b8331c;
  --on-ink:#f4f1ea; --radius:6px;
  --serif:"Fraunces",Georgia,"Times New Roman",serif; --sans:"Inter Tight",system-ui,-apple-system,"Segoe UI",sans-serif;
  --mono:"JetBrains Mono",ui-monospace,Consolas,monospace;
}
@media (prefers-color-scheme: dark){
  :root:not([data-theme="light"]){
    --paper:#121211; --surface:#1a1918; --sunk:#232220; --ink:#ece8df; --ink-2:#d6d1c6; --muted:#9e988c;
    --rule:#2f2d2a; --rec:#ff5c3d; --rec-ink:#ff8a70; --hl:#e9b93f; --ok:#6cc893; --ko:#ff8a70; --on-ink:#121211;
  }
}
:root[data-theme="dark"]{
  --paper:#121211; --surface:#1a1918; --sunk:#232220; --ink:#ece8df; --ink-2:#d6d1c6; --muted:#9e988c;
  --rule:#2f2d2a; --rec:#ff5c3d; --rec-ink:#ff8a70; --hl:#e9b93f; --ok:#6cc893; --ko:#ff8a70; --on-ink:#121211;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-padding-top:80px}
body{margin:0;background:var(--paper);color:var(--ink);font:400 17px/1.65 var(--sans);overflow-x:hidden;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration-color:var(--rec);text-decoration-thickness:1.5px;text-underline-offset:3px}
a:hover{color:var(--rec-ink)}
img,video{max-width:100%;display:block}
:focus-visible{outline:2px solid var(--rec);outline-offset:3px}
.wrap{max-width:1160px;margin:0 auto;padding:0 20px}
@media (max-width:480px){.wrap{padding:0 16px}}
.skip{position:absolute;left:-999px}.skip:focus{left:16px;top:8px;background:var(--surface);padding:8px 12px;z-index:10}

/* typo de base */
h1,h2,h3{font-family:var(--serif);font-weight:600;letter-spacing:-.015em;line-height:1.12;margin:0}
em{font-style:italic}
.kicker{font:500 12px/1.4 var(--mono);text-transform:uppercase;letter-spacing:.09em;color:var(--muted);margin:0 0 14px}
.kicker.rec::before{content:"";display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--rec);margin-right:10px;vertical-align:1px;animation:rec 1.6s ease-in-out infinite}
@keyframes rec{50%{opacity:.25}}
@media (prefers-reduced-motion:reduce){.kicker.rec::before{animation:none}}
.hl{background:linear-gradient(transparent 58%,var(--hl) 58%,var(--hl) 92%,transparent 92%);padding:0 .08em}
@media (prefers-color-scheme: dark){:root:not([data-theme="light"]) .hl{background:linear-gradient(transparent 82%,var(--hl) 82%,var(--hl) 94%,transparent 94%)}}
:root[data-theme="dark"] .hl{background:linear-gradient(transparent 82%,var(--hl) 82%,var(--hl) 94%,transparent 94%)}
.mono{font-family:var(--mono)}
.small,.foot-note{font-size:14px;color:var(--muted)}

/* en-tête */
.site-header{position:sticky;top:0;z-index:5;background:color-mix(in srgb,var(--paper) 92%,transparent);backdrop-filter:blur(8px);border-bottom:1px solid var(--rule)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:64px}
.brand{text-decoration:none;color:var(--ink)}
.wordmark{display:inline-flex;align-items:center;gap:10px;font:600 20px/1 var(--serif);letter-spacing:-.01em;white-space:nowrap}
.wordmark em{font-weight:500}
.mark{color:var(--ink);flex:none}
.nav nav{display:flex;gap:24px}
.nav nav a{font:500 15px var(--sans);text-decoration:none;color:var(--muted)}
.nav nav a:hover,.nav nav a[aria-current="page"]{color:var(--ink)}
@media (max-width:720px){.nav nav{gap:16px}.nav nav a:nth-child(n+3){display:none}}
@media (max-width:380px){.nav nav a:nth-child(n+2){display:none}.wordmark{font-size:18px}}

/* boutons */
.btn{display:inline-flex;align-items:center;gap:10px;background:var(--ink);color:var(--on-ink);font:600 16px/1.2 var(--sans);text-decoration:none;padding:14px 22px;border-radius:var(--radius);border:1.5px solid var(--ink);transition:transform .15s,background .15s}
.btn:hover{color:var(--on-ink);background:var(--ink-2);transform:translateY(-1px)}
.btn.ghost{background:transparent;color:var(--ink)}
.btn.ghost:hover{background:var(--sunk)}
.cta-row{display:flex;flex-wrap:wrap;gap:12px;margin:22px 0 30px}
.text-link{font-weight:600;text-decoration:none;border-bottom:1.5px solid var(--rec);padding-bottom:2px}

/* accueil : hero */
.hero{padding:56px 0 64px;border-bottom:1px solid var(--rule)}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,.75fr);gap:56px;align-items:center}
.hero h1{font-size:clamp(40px,6.2vw,74px);line-height:1.02;letter-spacing:-.03em;margin-bottom:22px}
.sub{font-size:clamp(17px,1.9vw,20px);color:var(--muted);max-width:560px;margin:0}
.hero-media{margin:0;justify-self:center;width:min(100%,300px)}
.phone{aspect-ratio:9/16;border-radius:26px;overflow:hidden;background:#000;border:9px solid var(--ink);box-shadow:0 30px 60px -30px rgba(0,0,0,.45)}
.phone video{width:100%;height:100%;object-fit:cover}
.hero-media figcaption{margin-top:14px;font:400 13px/1.5 var(--mono);color:var(--muted)}
.tc{color:var(--rec);margin-right:8px}
@media (max-width:860px){.hero{padding:36px 0 48px}.hero-grid{grid-template-columns:1fr;gap:36px}.hero-media{width:min(70%,260px)}}

/* sections */
.block{padding:72px 20px}
.block.prompts-band{padding-left:0;padding-right:0}
@media (max-width:480px){.block{padding:56px 16px}}
.section-head{display:flex;justify-content:space-between;align-items:baseline;gap:20px;flex-wrap:wrap;border-top:2px solid var(--ink);padding-top:14px;margin-bottom:28px}
.section-head p{margin:0;color:var(--muted);max-width:460px}
.section-label{font:500 13px/1.4 var(--mono);text-transform:uppercase;letter-spacing:.09em}
.section-title{font-size:clamp(30px,4vw,44px);margin-bottom:16px}

/* étapes */
.steps{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:0}
.step{padding:4px 24px 8px 0;border-right:1px solid var(--rule);margin-right:24px}
.step:last-child{border-right:0;margin-right:0}
.step-n{font:500 13px var(--mono);color:var(--rec)}
.step h3{font-size:28px;margin:6px 0 10px}
.step p{margin:0 0 14px;color:var(--muted);font-size:16px}
.step-links{display:flex;gap:16px;flex-wrap:wrap;font-size:15px}
.step-links a{font-weight:600}
.tool-link{text-decoration:none;color:var(--muted)}
@media (max-width:900px){.steps{grid-template-columns:1fr 1fr;row-gap:32px}.step:nth-child(2){border-right:0;margin-right:0}}
@media (max-width:540px){.steps{grid-template-columns:1fr}.step{border-right:0;margin-right:0;border-bottom:1px solid var(--rule);padding-bottom:24px}.step:last-child{border-bottom:0}}

/* coût d'une vidéo */
.cost{border-top:1px solid var(--rule)}
.cost-grid{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:56px;align-items:start}
.cost-grid p{color:var(--muted);margin:0 0 20px}
.cost-table{width:100%;border-collapse:collapse;font-size:16px;background:transparent}
.cost-table th,.cost-table td{padding:14px 12px;border-bottom:1px solid var(--rule);text-align:left}
.cost-table thead th{font:500 12px var(--mono);text-transform:uppercase;letter-spacing:.08em;color:var(--muted);border-bottom:2px solid var(--ink);background:none}
.cost-table td{font-family:var(--mono);font-size:15px;white-space:nowrap}
.cost-table td:nth-child(2){color:var(--muted);text-decoration:line-through;text-decoration-color:var(--rule)}
.cost-table td:last-child{font-weight:500}
.cost-table tfoot th,.cost-table tfoot td{border-bottom:0;border-top:2px solid var(--ink);font-weight:600;font-size:17px}
.cost-table tfoot td:last-child{color:var(--rec-ink);font-size:19px}
@media (max-width:860px){.cost-grid{grid-template-columns:1fr;gap:28px}}

/* bande prompts */
.prompts-band{background:#141414;color:#f4f1ea}
.prompts-band .section-head{border-top-color:#f4f1ea}
.prompts-band .section-head p{color:#b4aea3}
.prompts-band .text-link{color:#f4f1ea}
.strip{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:10px;margin-bottom:28px}
.strip img{width:100%;height:auto;aspect-ratio:9/16;object-fit:cover;border-radius:4px;filter:saturate(.9);transition:filter .2s,transform .2s}
.strip:hover img{filter:saturate(1)}
@media (max-width:760px){.strip{grid-template-columns:repeat(6,42%);overflow-x:auto;scroll-snap-type:x mandatory;padding-bottom:6px}.strip img{scroll-snap-align:start}}

/* listes d'articles */
.rows{list-style:none;margin:0;padding:0;border-top:1px solid var(--rule)}
.row{display:grid;grid-template-columns:auto minmax(0,1fr) auto;gap:24px;align-items:baseline;padding:24px 0;border-bottom:1px solid var(--rule);text-decoration:none;color:var(--ink)}
.row:hover{color:var(--ink)}
.row:hover .row-title{text-decoration:underline;text-decoration-color:var(--rec)}
.row-num{font:500 13px var(--mono);color:var(--rec);min-width:24px}
.row-main{display:flex;flex-direction:column;gap:6px}
.row-main .kicker{margin:0}
.row-title{font:600 clamp(20px,2.4vw,26px)/1.2 var(--serif);letter-spacing:-.01em}
.row-desc{color:var(--muted);font-size:16px;max-width:720px}
.row-arrow{font-size:20px;color:var(--muted)}
@media (max-width:540px){.row{grid-template-columns:minmax(0,1fr) auto;gap:14px}.row-num{display:none}}

/* bandeau quiz */
.quiz-band{display:flex;justify-content:space-between;align-items:center;gap:28px;flex-wrap:wrap;border:1.5px solid var(--ink);border-radius:var(--radius);padding:32px;background:var(--surface)}
.quiz-band h2{font-size:clamp(26px,3.4vw,36px);margin-bottom:8px}
.quiz-band p{margin:0;color:var(--muted)}
.quiz-band .kicker{margin-bottom:10px}
.quiz-band.inline{margin-top:40px}

/* articles */
.article{max-width:740px;padding-top:32px;padding-bottom:24px}
.article.wide{max-width:1160px}
.article.wide .prose>p,.article.wide .prose>ol,.article.wide .prose>.tip,.article.wide .prose>h2,.article.wide .article-head{max-width:740px}
.crumbs{font:400 13px var(--mono);color:var(--muted);margin-bottom:28px}
.crumbs a{color:var(--muted)}
.article-head{border-bottom:1px solid var(--rule);padding-bottom:22px;margin-bottom:22px}
.article-head h1{font-size:clamp(34px,5.2vw,54px);line-height:1.06;letter-spacing:-.025em;margin-bottom:14px}
.meta{color:var(--muted);font-size:14px;margin:0}
.disclosure{font-size:14px;color:var(--muted);border-left:3px solid var(--rule);padding:2px 0 2px 14px;margin:0 0 8px}
.prose h2{font-size:clamp(26px,3.2vw,32px);margin:52px 0 14px}
.prose h3{font-size:22px;margin:32px 0 8px}
.prose p,.prose li{color:var(--ink-2)}
.prose ul,.prose ol{padding-left:22px}
.prose li{margin:7px 0}
.prose li::marker{color:var(--rec)}
.prose strong{color:var(--ink)}
.lead{font-size:clamp(19px,2.2vw,22px);line-height:1.55;color:var(--ink)!important;font-family:var(--serif);font-weight:500;letter-spacing:-.005em}
.toc{border:1px solid var(--rule);background:var(--surface);border-radius:var(--radius);padding:20px 24px;margin:28px 0}
.toc strong{font:500 12px var(--mono);text-transform:uppercase;letter-spacing:.09em;color:var(--muted)}
.toc ol{margin:10px 0 0;padding-left:20px}
.toc a{text-decoration:none}.toc a:hover{text-decoration:underline}
.tip{border-left:4px solid var(--hl);background:var(--surface);padding:16px 20px;margin:24px 0;border-radius:0 var(--radius) var(--radius) 0}
.proscons{display:grid;grid-template-columns:1fr 1fr;gap:0;margin:24px 0;border:1px solid var(--rule);border-radius:var(--radius);overflow:hidden}
.pros,.cons{padding:18px 22px;background:var(--surface)}
.cons{border-left:1px solid var(--rule)}
.pros>strong,.cons>strong{font:500 12px var(--mono);text-transform:uppercase;letter-spacing:.09em}
.pros>strong{color:var(--ok)}.cons>strong{color:var(--ko)}
.pros ul,.cons ul{margin:10px 0 0;padding-left:0;list-style:none}
.pros li,.cons li{padding-left:22px;position:relative;font-size:16px}
.pros li::before{content:"+";position:absolute;left:0;color:var(--ok);font-weight:700}
.cons li::before{content:"−";position:absolute;left:0;color:var(--ko);font-weight:700}
@media (max-width:640px){.proscons{grid-template-columns:1fr}.cons{border-left:0;border-top:1px solid var(--rule)}}
.verdict{display:flex;gap:24px;align-items:center;border-top:2px solid var(--ink);border-bottom:1px solid var(--rule);padding:22px 0;margin:28px 0}
.verdict p{margin:4px 0 0;color:var(--muted)}
.score{font:600 54px/1 var(--serif);letter-spacing:-.03em;white-space:nowrap}
.score span{font-size:20px;color:var(--muted)}
.table-wrap{overflow-x:auto;margin:24px 0}
.prose table{border-collapse:collapse;width:100%;font-size:15px}
.prose th,.prose td{text-align:left;padding:12px 14px 12px 0;border-bottom:1px solid var(--rule);vertical-align:top}
.prose thead th{font:500 12px var(--mono);text-transform:uppercase;letter-spacing:.08em;color:var(--muted);border-bottom:2px solid var(--ink)}
.related{padding:24px 20px 72px;max-width:1160px}
.related .section-label{border-top:2px solid var(--ink);padding-top:14px;margin-bottom:8px}

/* prompts */
.pgrid{display:grid;grid-template-columns:repeat(auto-fill,minmax(240px,1fr));gap:20px;margin:20px 0 12px}
.pcard{margin:0;display:flex;flex-direction:column;border-top:2px solid var(--ink);padding-top:12px}
.pcard img{width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;border-radius:4px;background:var(--sunk)}
.pcard figcaption{padding:12px 0 0;display:flex;flex-direction:column;gap:6px;flex:1}
.pcard h3{font-size:20px;margin:0}
.pcard .meta{font-size:12px;text-transform:uppercase;letter-spacing:.06em}
.ptext{margin:6px 0 8px;white-space:pre-wrap;font:13px/1.55 var(--mono);background:var(--surface);border:1px solid var(--rule);border-radius:4px;padding:12px;color:var(--ink-2);flex:1}
.copy{align-self:flex-start;cursor:pointer;background:transparent;color:var(--ink);font:600 14px var(--sans);padding:9px 16px;border-radius:var(--radius);border:1.5px solid var(--ink)}
.copy:hover{background:var(--ink);color:var(--on-ink)}
.copy.done{background:var(--ok);border-color:var(--ok);color:#fff}

/* quiz */
.quiz{border:1.5px solid var(--ink);border-radius:var(--radius);padding:28px;margin:8px 0 28px;background:var(--surface);scroll-margin-top:90px}
.qprogress{height:4px;background:var(--sunk);overflow:hidden;margin-bottom:22px}
.qprogress span{display:block;height:100%;width:0;background:var(--rec);transition:width .3s}
.qstep{margin:0;font:500 12px var(--mono);text-transform:uppercase;letter-spacing:.09em;color:var(--rec-ink)}
.quiz h2{margin:8px 0 18px;font-size:clamp(24px,3.2vw,30px)}
.qopts{display:flex;flex-direction:column;gap:10px}
.qopt{text-align:left;font:500 16px/1.45 var(--sans);color:var(--ink);background:var(--paper);border:1.5px solid var(--rule);border-radius:var(--radius);padding:15px 18px;cursor:pointer;transition:border-color .15s,background .15s}
.qopt:hover,.qopt:focus-visible{border-color:var(--ink);background:var(--surface);outline:none}
.qback{margin-top:16px;background:none;border:0;color:var(--muted);font:500 14px var(--sans);cursor:pointer;padding:6px 0}
.qback:hover{color:var(--ink)}
.qres{list-style:none;padding:0;margin:18px 0;border-top:1px solid var(--rule)}
.qres li{display:flex;gap:18px;align-items:center;justify-content:space-between;padding:18px 0;border-bottom:1px solid var(--rule)}
.qres strong{font:600 21px var(--serif)}
.qres p{margin:4px 0;color:var(--muted);font-size:15px}
.qmore{font-size:14px}
@media (max-width:560px){.qres li{flex-direction:column;align-items:flex-start}.quiz{padding:20px}}

/* FAQ */
.faq{border-bottom:1px solid var(--rule)}
.prose h2+.faq{border-top:1px solid var(--rule)}
.faq summary{cursor:pointer;list-style:none;padding:18px 44px 18px 0;font:600 18px/1.35 var(--sans);position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:4px;top:50%;transform:translateY(-50%);font:400 24px var(--mono);color:var(--rec)}
.faq[open] summary::after{content:"−"}
.faq div{padding:0 0 20px}
.faq div p{margin:0;color:var(--muted)}

/* page de liens (bio TikTok) */
.links-page{max-width:520px;padding-top:44px;padding-bottom:56px;text-align:center}
.links-mark .mark{width:30px;height:40px;margin:0 auto}
.links-head h1{font-size:34px;margin:14px 0 6px}
.links-head h1 em{font-weight:500}
.links-head p{color:var(--muted);margin:0 0 28px}
.links{display:flex;flex-direction:column;gap:10px;margin-bottom:22px;text-align:left}
.link-row{display:flex;justify-content:space-between;align-items:center;gap:16px;padding:16px 20px;border:1.5px solid var(--ink);border-radius:var(--radius);text-decoration:none;color:var(--ink);background:var(--surface);transition:transform .15s}
.link-row:hover{transform:translateY(-1px);color:var(--ink)}
.link-row>span:first-child{display:flex;flex-direction:column;gap:2px}
.link-row span span{color:var(--muted);font-size:14px}
.link-row.feat{background:var(--ink);color:var(--on-ink)}
.link-row.feat span span{color:var(--on-ink);opacity:.75}
.link-row.feat:hover{color:var(--on-ink)}

/* pied de page */
.site-footer{background:#141414;color:#f4f1ea;padding:56px 0 32px;margin-top:40px}
.site-footer .mark{color:#f4f1ea}
.site-footer .brand{color:#f4f1ea}
.foot-top{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.6fr);gap:48px;padding-bottom:36px;border-bottom:1px solid #2f2d2a}
.foot-brand p{color:#b4aea3;margin:16px 0 0;max-width:340px}
.foot-cols{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.foot-cols h2{font:500 12px var(--mono);text-transform:uppercase;letter-spacing:.09em;color:#8f897e;margin-bottom:12px}
.foot-cols div{display:flex;flex-direction:column;gap:8px}
.foot-cols a{color:#e8e4da;text-decoration:none;font-size:15px}
.foot-cols a:hover{color:#fff;text-decoration:underline;text-decoration-color:var(--rec)}
.site-footer .foot-note{color:#8f897e;margin:22px 0 0}
@media (max-width:860px){.foot-top{grid-template-columns:1fr}}
@media (max-width:560px){.foot-cols{grid-template-columns:1fr 1fr}}
/* bloc produit : le kit */
.kit{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:40px;align-items:center;background:#141414;color:#f4f1ea;border-radius:var(--radius);padding:36px;margin:8px 0}
.kit-img img{width:100%;height:auto;border-radius:4px}
.kit h2{font-size:clamp(30px,4vw,44px);margin-bottom:14px;color:#f4f1ea}.kit h2 em{font-weight:500}
.kit p{color:#d6d1c6;margin:0 0 16px}
.kit .kicker{color:#ff8a70}
.kit .price{font:500 15px var(--mono);color:#f4f1ea}
.kit .price s{color:#8f897e;margin-right:6px}.kit .price strong{font-size:22px;color:#f4f1ea}.kit .price span{color:#8f897e;margin-left:8px;font-size:13px}
.kit .btn{background:#e5482d;border-color:#e5482d;color:#fff}.kit .btn:hover{background:#c93c23;color:#fff}
.kit.compact{grid-template-columns:150px minmax(0,1fr);gap:24px;padding:24px;margin:40px 0 0}
.kit.compact h2{font-size:26px;margin-bottom:8px}.kit.compact p{font-size:15px;margin-bottom:12px}
.prose + .kit{margin-top:48px}
@media (max-width:720px){.kit{grid-template-columns:1fr;padding:24px;gap:22px}.kit.compact{grid-template-columns:96px minmax(0,1fr)}.kit.compact .kit-body>p:not(.price){display:none}}